Management Background

Campanola Consulting
John M. Campanola
Marketing Director

Mr. Campanola is a leading marketing and strategic business planning professional with over 20 years of experience in new business development, strategic planning, product management, establishing internal marketing development functions, product rollouts, internal/external communications, market research, and positioning product/service offerings designed to drive market and earnings growth.

"Mr. Campanola possesses a unique ability to quickly determine an organization's strategic/marketing/product development needs in order to define competitive solutions in a timely and cost-effective manner."

Mr. Campanola has a vast amount of experience in building corporate value, accelerating revenues and earnings, and gaining a competitive market position. He has demonstrated this while leading various departments at Verizon and its subsidiaries. He has also led efforts in a residential/business security firm, startup wireless voice messaging company and has consulted for other clients in wireless, other segments of telecommunications and non-telecommunications.

While at Verizon, Mr. Campanola launched over 15 new products, developed successful alliances and managed 10 existing products with combined annual revenue of over $70 million.

He developed a 5-year 'blueprint' while at a Verizon affiliate which provided for the future direction of the organization and was critical in the decision for Verizon to sell the company and for potential investors to pursue and ultimately purchase it from Verizon for $800 million.

Most recently, Mr. Campanola successfully re-launched and directed all marketing and advertising activities and programs for a residential and business security firm significantly increasing sales leads and marketing effectiveness.

Mr. Campanola has also won national awards for marketing communications programs and has authored many articles. These achievements are indicative of the quality and caliber with which he identifies and captures opportunities to build revenues, strengthen competitive positioning, facilitate new product launches, and outperform the competition.

Mr. Campanola holds a M.B.A. in marketing and management from New York University's Graduate School of Business and a B.S. in economics and business from the State University of New York.

Building corporate value - Accelerating earnings - Gaining competitive market position